A lemon, some sugar, and a sip that started it all
The story of Squoze® began as a simple, family crafted lemonade, but the path from a kitchen concept to a
successful CPG brand is a familiar tale of hard-won lessons. While the end result highlights passion and
tradition, the journey was forged by failures, setbacks, and relentless perseverance. We encountered the
inevitable hurdles of scaling production, navigating complex distribution, and learning tough business
realities. It became clear that success is not just about having a great product but about having access to
the right knowledge and resources.
This deep understanding, shaped by every challenging step and hard-earned victory, is the foundation
Squoze Jr. a non-profit organization dedicated to youth entrepreneurship.
Our mission is to transform our own experiences the struggles and the breakthroughs into accessible
information and resources for the next generation. We aim to bridge the gap, ensuring young
entrepreneurs have the tools, guidance, and knowledge necessary to overcome their own setbacks and
realize their potential. Use this image
